About Us

At I Am, we believe every child deserves to feel confident, capable, and celebrated. Earlier this year, our family set out on a mission to redefine what success looks like for kids—not in trophies, likes, or comparisons, but in self-belief, joy, and wellbeing.

Our journey began with a simple yet powerful idea: create everyday products that help children thrive mentally, physically, and emotionally. From brushing their teeth in the morning to putting on pajamas at night, we want kids to be surrounded by positive reminders that they are strong, smart, and loved.

Our flagship product, the I Am Toothbrush, makes brushing fun and inspiring by playing the instrumental track of an affirmations song recorded by our own children—our son, daughter, and nieces. It’s more than a toothbrush—it’s a daily dose of confidence. We’ve also launched affirmation-printed pajama sets, with more empowering products on the way—all designed to turn routine moments into opportunities for growth, joy, and self-belief.

We are parents, dreamers, and doers, building I Am with love and purpose. Our mission is simple: to help children everywhere embrace their greatness and truly smile—on the inside and out!

Join us in raising a generation of kids who believe in themselves, chase their dreams, and shine their brightest.

I Am strong. I Am smart. I Am enough. I Am Success.